Taking Your Small Business to the Next Level

Starting your own business can be a very complicated process, especially if you’ve never done it before. Unfortunately, a lot of small companies get closed within just a year. The main reason why so many businesses fail is due to a lack of planning. Although you may have an amazing product and a great vision for your company, you won’t be able to achieve much without a detailed plan.


If your business manages to stay afloat during the first year, it’s time to start thinking about expansion. Since you’ve been able to find some success in the beginning, it means you have a great product and know how to reach your target audience. But now it’s time to start taking everything to the next level. Even if you’re currently happy with your success, know that you can grow and expand your company.


Focus on Customer Service

When you start your business, your primary concern is to attract consumers. However, you should start focusing on customer retention after reaching a certain level of success. One of the best ways to ensure consumers keep buying your products and using your services is to provide excellent customer service. Keep in mind that your whole company depends on the people who purchase your products. With that being said, it’s crucial you build good customer relationships and offer support to anyone who needs it.


Build a Strong Online Presence

Having a strong online presence is essential if you want to have a successful company today. Apart from having a website, it’s recommended you have an account on every major social media platform. In order to get followers, you should post quality content on your pages. If you’re too promotional, people will treat your posts like ads and ignore them. If you’re an expert in your industry, you’ll surely have a lot to write about. Furthermore, you can post advice on how people can get the most out of the products and services you offer.


It’s worth noting that you shouldn’t always be serious online. While it’s a great idea to post quality content, you should also try having a little fun. Just look at the great strategy Wendy’s social media team has. Try responding to comments with witty remarks and post memes related to your industry. Show people you’re reachable and easy to talk to. By showing your personality on social media, consumers will be more likely to start following you.


Of course, it’s crucial you promote your website however you can. One surefire way to get more hits on your website is to focus on search engine optimization (SEO). However, keep in mind that this is not easy to master, especially if you don’t know a lot about this. Thankfully, you can hire an SEO agency to improve your website rankings on search engines.


Learn How to Delegate

You may have managed to start your small business all by yourself, but you won’t be able to grow it without help. When you’re an entrepreneur it’s easy to get attached to the company you built. After all, you managed to turn an idea into something that has become a major part of your life. Even though it’s normal to want to do everything yourself, this won’t help take your small business to the next level. To achieve success and be a good boss, you will need to learn how to delegate. Make sure you focus only on the most important tasks and assign the rest to your employees.


Set Goals

You and your employees will always need to know what you’re working towards achieving in order to become successful. If you don’t set clear goals, your employees will become less productive. Keep in mind that every goal you reach, even if it’s small, will have a positive effect on the motivation of both you and your staff.

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How rude service inspired a multi-million euro firm

The BBC’s weekly The Boss series profiles different business leaders from around the world. This week we speak to Heikki Vaananen and Ville Levaniemi, founders of customer satisfaction feedback business HappyOrNot.

If you have ever been really angered by rude customer service, you’ll understand why Heikki Vaananen was still cross more than a decade later.

As a 15-year-old growing up in 1990s small town Finland, he would go to his local computer shop to buy floppy disks. Unfortunately, the man behind the counter was always horrible to him.

“He was always rude and dismissive,” says Heikki, now 39. “It was bullying really, he’d deliberately ignore me, not serve me. Of course it made me very angry, but when you are young you don’t know how to deal with it. I never forgot about it though.”

Fast forward 13 years to 2008, and Heikki was a successful 28-year-old entrepreneur and computer programmer.

His Finnish video games business Universomo worked for some of the biggest names in the industry, everyone from Sega, to Disney, Warner, and Lucas Arts. But Heikki had recently sold up to an American buyer, and he was looking for a new business idea.

So remembering his teenage experience at that computer store, he decided that he wanted to set up a company that helps firms to monitor – and then improve – the level of customer service they provide.

More specifically, his idea was to build physical feedback terminals, where customers could answer questions about their experience. This could be a question about whether the staff were friendly enough, if a cafe’s food was good enough or if they were happy with how quickly they were served.

The questions would appear on a screen. The customer would then simply have to press one of four “smiley” faces, from very happy, to happy, a little unhappy, or very unhappy. HappyOrNot would then collate and email the data to the company.

“I thought it was a great idea,” says Ville Levaniemi, HappyOrNot’s other founder. “But I was sure that someone must be already been doing something similar. But I had a good search online, and amazingly they weren’t. So we started planning the concept in 2008, and in 2009 we launched the business.”

Today, HappyOrNot is used by more than 4,000 organisations across 134 countries, including London’s Heathrow Airport, the San Francisco 49ers American football team, UK retailer Boots, US chain Shoe Station, and French supermarket giant Carrefour.

Ville had worked with Heikki at Universomo, and they used the money they raised from the sale of that business to get HappyOrNot up and running. They used a Finnish manufacturer to build their terminals.

Their first big customer was one of Finland’s big-three supermarket groups, which was initially looking to check on the freshness of fruit and vegetables in its stores.

“They found that even in the best-performing stores customers were not happy with the fruit and vegetables at certain times of the day,” says Ville.

“So using the data we were able to give the company, it was, for example, able to make sure that there were fresh bananas to buy in the evening.”

Soon HappyOrNot was looking for overseas customers, starting with neighbouring Sweden. But as Ville admits, some businesses were just not interested.

“We have been laughed at.” says Ville, who is 40. “Laughed out of offices multiple times. Some companies, especially to begin with it, didn’t take us seriously. They didn’t see the value of what we do. But what is particularly pleasing is the number of firms who initially said no, but then a few years down the line came back and say they want to use us.”

In 2012 HappyOrNot got a major break when Heathrow Airport got in touch. It remains one of the company’s biggest clients to this day.

“Heathrow called us, which was amazing,” says Ville. “It was our first really international customer.”

Today more than 25,000 HappyOrNot terminals are in place around the world, and the company says they have now been used more than one billion times. Customers pay an annual subscription for the service, and the company says its annual turnover is more than 10 million euros ($11.4m; £9m).

The firm’s headquarters is still located in the Finnish city of Tampere, but today it also has offices in Amsterdam and West Palm Beach, Florida.

But what is to stop a store manager or other employee repeatedly hitting the very happy button on a HappyOrNot terminal to give a false reading?

“We very quickly notice any irregularities,” says Ville. “We pick it up, so it is just not worth doing.”

Joanna Causon, chief executive of the Institute of Customer Service, says it is pleasing to see more firms try to maintain a high level of customer service.

“Customers are willing to pay more for better service and, in an uncertain economic climate, it is more important than ever that organisations get it right the first time,” she says.

“Disaffected employees will in fact turn customers away. Only 11% of consumers would consider buying from a company again after a bad experience with an employee and almost half would actively warn others against the organisation.”

While Heikki, who has the chief executive title, is based at the main office in Tampere, Ville, who is executive vice president, is now mainly based in Amsterdam.

But whatever happened to the old computer shop in Heikki’s hometown? “It ended up closing down,” he says.

“I wasn’t the only one not prepared to put up with the bad service.”

Article culled from BBC business

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Top 10 Richest Retail Companies in the World

Retail industry has seen come a long way from the local corner shops of the early 20th century to the e-commerce websites of present day. With the growth of population and rising demands, retail sector paved a way for the big players to enter the market and dominate by taking away most portion of the business. The quality, packaged products with stunning discounts attracted the customers who always expect more value for their money. Thus, retail industry has been very steady and in the recent times, e-commerce sites have proven to be very promising. In this list, we find a plenty of names that have been the integral part of our lives and are considered to be the top retail companies that are very much admired by the people around the world. Here is the list of the top 10 Largest retail companies in the world 2019 by revenue and the countdown follows.

10. Target

This is an American retail company, which was initially founded in the year 1902 as Goodfellow Dry Goods. It operates in over 1,790 locations in the United States and is the second-largest retailer in the country. Their retail stores sell clothing, electronics, food, furniture, housewares, jewellery, gardening supplies, pet supplies, sports equipment and accessories and many more. Over 341,000 people are employed by the Target Corporation and the company’s revenue is estimated to be about US$ 73.785 billion.

9. Aldi

It is a German based multinational discount supermarket chain, found in 1913. The company operates as two independent groups, Aldi Nord and Aldi Sud. Its stores serve in almost 10,000 locations in Europe, The United States and Australia. Grocery and housewares form the major products to be sold in Aldi stores. The company has an estimated turnover of about €53 billion and is a major rival to Lidl internationally.

8. The Home Depot Inc

Found in 1978, The Home Depot is a home improvement supplies superstore that sells tools, building materials, flooring, paint, plumbing, garden supplies and plants. It has about 2,270 big-box format stores across the United States, Canada and Mexico. It is the largest home improvement retailer in the United States and employs about 371,000 people. This retail company from the United States has collected about US$ 83.176 billion and its total assets are worth about US$ 39.946 billion.

7. Metro AG

It is a German multinational diversified retail and wholesale group, established in 1964. It serves in over 25 European countries, 5 Asian countries and African countries and employs about 226,900 people across the world. This retail company from Germany offers products like warehouse club, department store, electronics speciality, hypermarket, and superstores through two divisions: Real and Media Markt. Its total revenue for the year 2015 was said to be about € 59.219 billion

6. Lidl Stifung& Co. KG

It is a German multinational supermarket chain, belonging to Schwarz Gruppe. It has over 10, 000 stores across each member state of the European Union, excluding Latvia, Estonia and Switzerland. It offers products through its Discount stores, hypermarket and superstores employing over 315,000 people. Its total revenue is estimated to be about € 64 billion and is the chief competitor of another German hypermarket chain Aldi.

5. Kroger Co

It is an American retail company, which runs the United States’ largest supermarket chain by revenue. This top retail company from Ohio is the world’s 23rd largest company and serves in about 2,770 locations in the United States of America. It operates through its convenience stores, superstores and supermarkets. It employs over 431,000 people, where about 75% of its employees are represented by the UFCW. The company collects a revenue of about US$ 109.83 billion and owns assets worth about US$ 33.987 billion.

4. Carrefour S.A

This is a French multinational retail company, headquartered at Boulogne Billancourt, France. It has over 10,102 stores and employs about 381,220 people across the world. It is the second largest retailer in the world in terms of profit. Carrefour is one of the largest hypermarket chains in the world and operates in over 30 countries around the Globe. Its products and services are offered through forecourt stores, warehouse clubs, hypermarkets, superstores and supermarkets. Its total revenue is estimated to be about €104.4 billion and grosses a profit of about € 1.249 billion.

3. Costco Wholesale Corporation

It is the largest membership-only club in the United States that offers a wide selection of merchandise. This top retailer of the US is known for offering low price, limited selection” treasure hunts”. It has over 700 warehouses across the United States, Mexico, Canada, United Kingdom, South Korea, Japan, Australia, Taiwan and Spain. The corporations collects a revenue of about US$ 116.199 billion and has total assets worth US$ 33.44 billion.

2. Tesco PLC

This is a British multinational retail firm, headquartered in Hertfordshire, England, UK. It is the top retail company in the Europe and is the third largest retailer in the world by profits. It has about 6,800 stores in 12 countries across Asia and Europe. Over 500,000 people are employed by this retailer in its services like Supermarkets, Hypermarkets and Superstores. It is the market leader in the retail business in UK and has a total revenue about £ 62.284 billion.

1. Walmart Stores Inc

It is an American Multinational largest retail company chain that operates hypermarkets, grocery stores and discount department stores around the globe. It is owned by the Walton Family. Walmart Corporation has about 11,500 stores spread in over 28 countries. It employs about 2.3 million people worldwide, thus it is the largest private employer in the world. The world’s topmost retailer is also the world’s largest company by revenue, for its total revenue of about US$ 482.13 billion. It provides services and products like electronics, movies and music, clothing, footwear, toys, jewelry, craft supplies, grocery, sports goods, Walmart pay, Pickup today and many more.

This was the list for top 10 largest retail companies in the world by 2019 that have established themselves as the major firms in the retail industry. They have been very much popular owing to the wise investment they make in order to attract the customers. Retail companies are also a great place to work as there is a steady growth in the retail sector, since decades. However, e-commerce sites seem to be very much promising in the years to come and can bring revolution in retail industry.

Article culled from Trending Top Most

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Top 10 Real Estate Companies in The World

Real estate is “property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more generally) buildings or housing in general. Also: the business of real estate; the profession of buying, selling, or renting land, buildings, or housing.” It is a legal term used in jurisdictions whose legal system is derived from English common law, such as India, England, Wales, Northern Ireland, United States, Canada, Pakistan, Australia, and New Zealand. Below are the top 10 biggest real estate companies in the world.

10) SVN

Abbreviated as Sperry Van Ness this company has made it to the top 10 list under its CEO Kevin Maggiacomo. This company had 7 offices and now boasts a whopping 190 offices as of 2016. With a well-planned strategy and a good CEO this company can make it to the top without a sweat. The company has had phenomenal growth in the recent years and has been investing wisely as per the opinions of the experts in the field.

9) NAI Global

The Number 9 on this list is the American company NAI global, which is currently the single largest most powerful global network of owner-operated commercial Real estate brokerage companies. They are headquartered at Princeton, New Jersey, United States. They currently have 375 offices and more than 6,700 local market experts on the ground in all over the world. NAI Global firms currently serve most top companies like Nike, Coca-Cola by helping them in their commercial requirements.

8) HFF

Next up in the list, we have HFF at the 8th position. HFF stands for Holliday Fenoglio Fowler and was founded in 1974. This company catches the spotlight, when it comes to commercial Real estate investment structures. This Real estate giant has 23 offices nationwide and carries out its operations efficiently all over the country.

7) Marcus and Millichap

Marcus and Millichap is a commercial Real estate brokerage firm which is focussed in selling of land and also arranging large shopping centres, office buildings, apartment buildings and hotel properties. It was founded in 1971 and is headquartered in California, United States. This company has about 70 offices in and around United States and Canada. This unique company also publishes research works about the commercial real estate market. In addition, this company also publishes index of the apartment building prices, popularly known as the National Apartment Index.

6) Eastdil Secured

As a pioneer of the real real estate investment banking business, Eastdil Secured has participated in every multi-billion Dollar deals there was. Founded in 1967, it has come a long way since then and is now considered to be one of the finest investors around the world. The company has attained more than 40 years in real estate investment banking knowledge and experience. It is reported that, this gigantic firm has secured over 1.2 trillion Dollars in completed transactions since 2005.

5) Newmark Grubb Knight Frank

The 5th position on the list is secured by Newmark Grubb Knight Frank. It was founded in 1929 and its current headquarters is in New York, United States of America. It is the part of BGC partners and it manages over 250 million square feet of commercial possessions all around the world. They offer a variety of tailor-made services in Real estate development and management facilities like global corporate services, investment sales and capital market. Besides this, they also offer their services in consulting, program and project organisation, valuation and advisory facilities.

4) Colliers International

Founded in 1976, currently they have about 16,000 employees working under them in more than 502 offices in 67 countries around the world. Colliers International provides a wide range of services to commercial real estate users, owners, investors. Their primary services include consulting, investment services, project organisation, property and asset management and many more. Recently, this conglomerate announced revenues to be about US$ 2 billion. The NREI survey found that CI had recorded an increase of 28% in its growth in all over the world.

3) Cushman and Wakefield

The 2nd position in the list is acquired by Cushman and Wakefield. Founded in 1917, it is currently headquartered in Chicago, Illinois, US. They have their regional headquarters in New York, London, and Sydney. This massive firm is one among the largest firms with revenues of US$ 5 billion. This firm operates in more than 60 countries and also have over 43,000 employees. With a history of over 100 years in the business, they are mighty enough to take 100 more years without a sweat. Not surprisingly, with over 4 billion square feet of commercial organisation, this is one of the spearheads in Real Estate business in the world.

2) JLL

With an estimated revenue of US$ 6 billion, this company stands second in this list. They are expertise in organization and management of commercial properties and commercial property development. They are recording remarkable growth rates and the company boasts of the fastest current cash-flow development rate far above, putting its closest rivals to shame. Their very recent strategies of taking over companies like SAG, JLL will boost the company’s stand in the Hotel and Hospitality management sector as well.


At the first position is the CBRE group which has an estimated revenue of 10.5 billion Dollars. It is one among the most dominant players in the market and the firm has witnessed immense growth in very less time. The CBRE group has also expanded its reach to grab hold of commercial property management recently. This conglomerate acquired Global Work Space solutions for 1.5 billion dollars which resulted in the addition of another 1.2 billion square feet in property under management.

This was the list of largest top 10 best real estate companies in the world 2019. With this list, it is possible to understand how crucial this sector is to the market and economy and also we get to know how various businesses depend on these companies for their expertise in this field.

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10 Steps to Increase Customer Retention By AMIT KOTHARI

Your existing customers are your company’s lifeline. Consumer researchers such as the Gartner Group have found that roughly 80% of the average company’s future profits will come from 20% of existing clients – so you really need to increase customer retention. In addition to being a fruitful strategy, it’s actually affordable to increase customer retention.

So, here’s a couple of ways to do that…

To increase customer retention – be accessible

Accessibility plays a critical role in the customer retention process. Regardless of the industry you are in, you need to ensure that your customers have a means of reaching your company if they have questions or need to make a purchase. Telephone accessibility is particularly important. Results of a 2016 survey of 1,200 adults by MarketingCharts.com show that 20% of consumers will abandon a relationship with a company if they have to wait too long to speak with a customer service representative by phone. Below are four strategies to help increase customer retention through accessibility:

  • Provide customers with a means of reaching your company 24/7
  • Ensure that the Contact Us page of your website contains your business address and means of reaching you
  • Enable your customers to request a quote or ask a question through your website
  • Provide a variety of ways for your customers to reach you (phone, email and live chat, for instance)

Emphasize convenience

This step requires you to really know your existing customer base and understand what elements of the customer journey are most important to enhance. Below are some examples of ways that companies use convenience to entice their most loyal customers to keep coming back:

  • Platforms that allow customers to reorder favorite items from their mobile devices with the click of a button
  • Mortgage company apps that enable customers to sign loan documents through a mobile device
  • Customers receive automatic shipping notifications and order updates
  • Mobile technology that allows customers to order their groceries online while in transit

Be proactive

Do not wait for your existing customers to reach out to you. Your failure to remain in contact with your existing clients may be interpreted as apathy on your part. Below are some ways to proactively engage your existing customers and preserve their loyalty.

  • Invite your top customers to visit your offices
  • Reach out to your best customers about time-sensitive special pricing
  • Ask your top repeat customers to provide a testimonial or serve as a reference
  • Contact your customers to tell them about exciting new products and services
  • Text special offers to clients. Forbes indicates that 96% of people open and read texts within two minutes.

Survey customers

Feedback from your customers is your key to earning their loyalty. The best way to find out about your customers’ needs and preferences is to ask them. There are many ways to solicit customer feedback, including direct questioning, telephonic surveys, and written questionnaires. Below are some good questions to ask your customers to help foster and increase customer retention.

  • What first attracted you to our business?
  • How can we improve our products and service?
  • What do you like best about our business?
  • How can we maintain your loyalty as a customer?
  • How do you prefer to be contacted about our promotions and sales?

Use special offers

Designing and promoting special offers is the cornerstone of proactive customer retention. Your existing customers should have access to special promotions before you execute a wide-scale launch. This shows them that you value their loyalty and helps to build customer satisfaction. Special offers and discounts can be promoted through phone calls, e-blasts, and mailers. Here are some examples of special offers that will keep your current clients happy:

  • 15% discounts on overstock items at the end of each quarter will delight clients and help move product
  • Customers receive an e-card and a coupon for 20% off on their birthdays
  • Offer a free smaller product or service with the purchase of a larger item
  • Fun customer contests that reward winning customers with their choice of free products or services
  • Customer of the month promotions that feature key customers and give them 50% off inventory for the month

Build a responsive website

Your company’s website should be compatible with a wide variety of different browsers, including Chrome, Internet Explorer, and Safari. Additionally, your website should be viewable on smartphones, tablets, and other mobile devices. Most important, your web pages should load quickly. You run the risk of losing loyal customers if your pages take longer than two or three seconds to load.

Offer alternatives

Inevitably, one of your existing customers will request a product or service that you cannot supply. In these cases, you should offer a comparable alternative that you can supply. Or, if you are unable to offer a similar alternative, you can solidify your position as a trusted industry expert by recommending a supplier who may be able to help your customer find what he or she needs. Here are some examples of situations that may call for this strategy:

  • Your customer needs an item that you have discontinued and you have no alternatives
  • The product your customer needs is on lengthy backorder
  • Your customer urgently needs a service and you are extremely short-staffed

Stay ahead of competitors

Your risk of losing loyal customers to a competitor grows every day that you simply lie waiting for your customers to contact you. New competitors are emerging every day and they are aggressively targeting prospects in an effort to build their customer base. Be wary of the following strategies that your competitors use to lure your customers away, and make sure you can combat them:

  • Lower prices than those that you offer on your site
  • A social media presence that is stronger than yours
  • Promotion of freebies, such as complimentary shipping
  • First-time customer discounts

Reward top customers

Existing customers who buy regularly deserve to be rewarded for their loyalty. Repeat buyers combine to produce over 40% of online revenue for U.S. companies. Accordingly, your existing customers should be the beneficiaries of perks such as discounts and special rewards. Below are a few examples of ways to reward your existing customers:

  • Establish a member rewards program to honor top customers
  • Send customers a t-shirt bearing your logo when they reach a specified buying level
  • Set up tiered discount levels that are linked to total annual purchases
  • Send customers who buy in bulk a special gift basket or other tokens of appreciation

Seek expertise to increase customer retention

The most effective way to increase customer retention is to enlist the guidance of an industry expert. As you evaluate potential process improvement specialists, you should seek a provider that offers the following:

  • A comprehensive solution that can be implemented using any device
  • Willingness to provide a complimentary demonstration of recommended solutions
  • The scalability to increase customer retention in businesses of all sizes
  • Multiple customer references within your industry
  • Reliable online support
  • Attention to industry compliance standards

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Top 10 Airlines In The World

10. Qаntаѕ

Qantas Airways (/ˈkwɒntəs/; ASX: QAN) is the flag carrier of Australia and its largest airline by fleet size, international flights and international destinations.[8] It is the third oldest airline in the world, after KLM and Avianca having been founded in November 1920;it began international passenger flights in May 1935. The Qantas name comes from “QANTAS”, an acronym for its original name, “Queensland and Northern Territory Aerial Services”, and it is nicknamed “The Flying Kangaroo”. Qantas is a founding member of the Oneworld airline alliance. The airline is based in the Sydney suburb of Mascot with its main hub at Sydney Airport. As of March 2014, Qantas had a 65% share of the Australian domestic market and carried 14.9% of all passengers travelling in and out of Australia. Various subsidiary airlines operate to regional centres and on some trunk routes within Australia under the QantasLink banner. Qantas also owns Jetstar Airways, a low-cost airline that operates both international services from Australia and domestic services within Australia and New Zealand; and holds stakes in a number of other Jetstar-branded airlines.

9. Gаrudа Іndоnеѕіа

Garuda Indonesia (officially PT Garuda Indonesia (Persero) Tbk IDX: GIAA) is the national airline of Indonesia. The airline is headquartered at Soekarno–Hatta International Airport in Tangerang, near Jakarta. In 2014, it was announced that the airline would be rated as a 5-star airline by the international airline review firm Skytrax. The air carrier was previously known as Garuda Indonesian Airways. Founded in 1947 as KLM Interinsulair Bedrijf, the airline is now a major airline and the 20th member of the global airline alliance SkyTeam. It is the second largest airline of Indonesia after Lion Air and it operates scheduled flights to a number of destinations in Southeast Asia, East Asia, South Asia, the Middle East, Australia and Europe from its main hub in Jakarta, Soekarno–Hatta International Airport, as well as services to Australia and Asia from Ngurah Rai International Airport (Bali) and a large number of domestic flights from both Sultan Hasanuddin International Airport (Makassar) and Kualanamu International Airport (Medan).

At its peak in the late 1980s up to the mid-1990s, Garuda operated an extensive network of flights all over the world, with regularly scheduled services to Los Angeles, Paris, Rome, Fukuoka, Adelaide, Johannesburg, Cairo and other cities in Europe, Australia and Asia. In the late 1990s and early 2000s, a series of financial and operational difficulties hit the airline hard, which included the in-flight murder of a human rights activist, causing it to drastically cut back services. In 2009, the airline undertook a five-year modernization plan known as the Quantum Leap, which overhauled the airline’s brand, livery, logo and uniforms, as well as newer, more modern aircraft and facilities and a renewed focus on international markets, and earning the airline awards such as Most Improved Airline, 5-Star Airline, and World’s Best Cabin Crew. The airline also operated a budget subsidiary Citilink, which provided low-cost flights to multiple Indonesian destinations and was spun-off in 2012. In November 2018, the airline through its subsidiary Citilink took over operations as well as financial management of Sriwijaya Air by a cooperation agreement (KSO

8. Еvа Аіr

EVA Air Corporation (official pronunication: “E-V-A Air”, common pronunciation: /’iːvə(3ː) ]/; Chinese: 長榮航空) (TWSE: 2618), of which “EVA” stands for Evergreen Airways, is a Taiwanese international airline based at Taoyuan International Airport near Taipei, Taiwan, operating passenger and dedicated cargo services to over 40 international destinations in Asia, Australia, Europe, and North America. EVA Air is largely privately owned and flies a fully international route network. It is a 5-star airline, rated by Skytrax. It is the second largest Taiwanese airline. EVA Air is headquartered in Luzhu, Taoyuan City, Taiwan. Since its founding in 1989 as an affiliate of shipping conglomerate Evergreen Group, EVA Air has expanded to include air cargo, airline catering, ground handling, and aviation engineering services. Its cargo arm, EVA Air Cargo, links with the Evergreen worldwide shipping network on sea and land. Its domestic and regional subsidiary, UNI Air, operates a medium and short-haul network to destinations in Taiwan, Macau and China with its main hub in Kaohsiung, Taiwan. As of January 2018, EVA Air is the 15th safest airline in the world, with no hull losses, accidents, or fatalities since its establishment. EVA Air operates a mixed fleet of Airbus and Boeing aircraft, with Airbus A330, Airbus A321, Boeing 777, and Boeing 787 airliners primarily used on passenger routes, along with Boeing 747-400 and Boeing 777 freighter aircraft used on cargo routes.[6] The airline was one of the first carriers to introduce the Premium Economy class (previously called Elite Class by EVA Air), which it debuted in 1991

7. АNА Аll Nірроn Аіrwауѕ

All Nippon Airways Co., Ltd. (全日本空輸株式会社 Zen Nippon Kūyu Kabushiki gaisha, TYO: 9202), also known as Zennikkū (全日空) or ANA, is the largest airline in Japan on the basis of fleet size. Its headquarters Is located In Shiodome City Center in the Shiodome area of Minato, Tokyo, Japan. It operates services to both domestic and international destinations and had more than 20,000 employees as of March 2016. In May 2010, ANA’s total passenger traffic was up year-on-year by 7.8%, and its international services grew by 22% to 2.07 million passengers in the first five months of 2010. ANA’s main international hubs are at Narita International Airport outside Tokyo and Kansai International Airport outside Osaka. Its main domestic hubs are at Tokyo International Airport (Haneda), Osaka International Airport (Itami), Chūbu Centrair International Airport (near Nagoya), and New Chitose Airport (near Sapporo). In addition to its mainline operations, ANA controls several subsidiary passenger carriers, including its regional airline, ANA Wings and charter carrier, Air Japan. Additional smaller carriers include Air Do, a low-cost carrier operating scheduled service between Tokyo and cities in Hokkaido; Vanilla Air, a low-cost carrier serving resort and selected international destinations; and Allex Cargo (ANA Cargo), the freighter division operated by Air Japan. ANA is also the largest shareholder in Peach, a low-cost carrier joint venture with Hong Kong company First Eastern Investment Group. In October 1999, the airline became a member of Star Alliance. On 29 March 2013, ANA was named a 5-Star Airline by Skytrax. On 27 April 2018, ANA announced ANA Business Jet Co., Ltd., a joint venture with Sojitz to offer private jet charter flights

6. Еtіhаd Аіrwауѕ

Etihad Airways (Arabic: شَرِكَة ٱلْاِتِّحَاد لِلطَّيْرَان‎, romanized: sharikat al-ittiḥād li-ṭ-ṭayarān) is the second-largest airline in the United Arab Emirates (after Emirates). Its head office is in Khalifa City, Abu Dhabi, near Abu Dhabi’s International Airport. Etihad commenced operations in November 2003.

The airline operates more than 1,000 flights per week to over 120 passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas, with a fleet of 117 Airbus and Boeing aircraft as of February 2018. In 2015, Etihad carried 14.8 million passengers, a 22.3% increase from the previous year, delivering revenues of US$9.02 billion and net profits of US$103 million. Its main base is Abu Dhabi International Airport. In addition to its core activity of passenger transportation, Etihad also operates Etihad Holidays and Etihad Cargo. Etihad established its own airline alliance, Etihad Airways Partners, in October 2015 which was disbanded in 2018 after several of its members fell into financial struggles. Etihad Airways holds minority equity investments in the participating airlines; as well as holding a stake in Virgin Australia, which is not officially listed as an Etihad Airways Partner. Booking for these airlines is consolidated under one network.

5. Еmіrаtеѕ

Emirates (Arabic: طَيَران الإمارات‎ DMG: Ṭayarān Al-Imārāt) is an airline based in Dubai, United Arab Emirates. The airline is a subsidiary of The Emirates Group, which is wholly owned by the government of Dubai’s Investment Corporation of Dubai. It is the largest airline in the Middle East, operating over 3,600 flights per week from its hub at Dubai International Airport, to more than 150 cities in 80 countries across six continents. Cargo activities are undertaken by Emirates SkyCargo. Emirates is the world’s fourth largest airline in scheduled revenue passenger-kilometers flown, the fourth-largest in terms of international passengers carried, and the second-largest in terms of freight tonne kilometers flown. From March 2016 to February 2017 Emirates had the longest non-stop commercial flight from Dubai to Auckland. During the mid-1980s, Gulf Air began to cut back its services to Dubai. As a result, Emirates was conceived in March 1985 with backing from Dubai’s royal family, with Pakistan International Airlines providing two of the airline’s first aircraft on wet-lease. With $10 million in start-up capital it was required to operate independently of government subsidy. Pakistan International Airlines provided training facilities to Emirates’ cabin crew at its academy. The airline was headed by Ahmed bin Saeed Al Maktoum, the airline’s present chairman. In the years following its founding, the airline expanded both its fleet and its destinations. In October 2008, Emirates moved all operations at Dubai International Airport to Terminal 3. Emirates operates a mixed fleet of Airbus and Boeing wide-body aircraft and is one of the few airlines to operate an all-wide-body aircraft fleet (while excluding Emirates Executive). As of February 2019, Emirates is the largest Airbus A380 operator with 109 aircraft in service and a further 14 on order. Since its introduction, the Airbus A380 has become an integral part of the Emirates fleet, especially on long-haul high-traffic routes. Emirates is also the world’s largest Boeing 777 operator with 151 aircraft in service

4. Тurkіѕh Аіrlіnеѕ

Turkish Airlines (Turkish: Türk Hava Yolları) (BİST: THYAO) is the national flag carrier airline of Turkey. As of 2018, it operates scheduled services to 304 destinations in Europe, Asia, Africa, and the Americas, making it the largest carrier in the world by number of passenger destinations (excluding regional brands). It serves more destinations non-stop from a single airport than any other airline in the world. Turkish Airlines flies to 122 countries, more than any other airline. With an operational fleet of 20 cargo aircraft, the airline’s cargo division serves 82 destinations.The airline’s corporate headquarters are at the Turkish Airlines General Management Building on the grounds of Atatürk Airport in Yeşilköy, Bakırköy, Istanbul. Istanbul Atatürk Airport is the airline’s main base, and there are secondary hubs at Istanbul Sabiha Gökçen International Airport and Ankara Esenboğa International Airport. Turkish Airlines has been a member of the Star Alliance network since 1 April 2008.

3. Саthау Расіfіс Аіrwауѕ

Cathay Pacific Airways Limited (CPA), also known as Cathay Pacific or just simply Cathay, is the flag carrier of Hong Kong, with its head office and main hub located at Hong Kong International Airport. The airline’s operations and subsidiaries have scheduled passenger and cargo services to more than 190 destinations in more than 60 countries worldwide including codeshares and joint ventures. Cathay Pacific operates a fleet of wide-body aircraft, consisting of Airbus A330, Airbus A350 and Boeing 777 equipment. Cathay Pacific Cargo operates two models of the Boeing 747. Wholly owned subsidiary airline Cathay Dragon operates to 44 destinations in the Asia-Pacific region from its Hong Kong base. In 2010, Cathay Pacific and Cathay Pacific Cargo, together with Cathay Dragon, carried nearly 27 million passengers and over 1.8 million tons of cargo and mail. The airline was founded on 24 September 1946 by Australian Sydney H. de Kantzow and American Roy C. Farrell. The airline made the world’s first non-stop transpolar flight flying over the North Pole in July 1998 (originating from New York JFK airport), which was also the maiden flight to arrive at the then new Hong Kong International Airport.[citation needed] The airline celebrated its 70th anniversary in 2016; and as of March 2018, its major shareholders are Swire Pacific, Qatar Airways and Air China. It is reciprocally one of the major shareholders of Air China. Cathay Pacific is the world’s tenth largest airline measured in terms of sales, and fourteenth largest measured in terms of market capitalisation. In 2010, Cathay Pacific became the world’s largest international cargo airline, along with main hub Hong Kong International Airport as the world’s busiest airport in terms of cargo traffic. It is one of the founding members of the Oneworld alliance. Cathay Pacific’s subsidiary Cathay Dragon is an affiliate member of Oneworld.

2. Ѕіngароrе Аіrlіnе

Singapore Airlines Limited (SIA) is the flag carrier airline of Singapore with its hub at Singapore Changi Airport. The airline uses the Singapore Girl as its central figure in corporate branding.[3] It is ranked as the world’s best airline, since 2018, while winning the top spot in three other categories in the same year including “Best First Class”, “Best First Class Airline Seat”, and “Best Airline in Asia”. In 2018, the airline was placed 18th on the top 50 most admired companies worldwide, first in Asia and the only airline on the list. The Singapore Airlines includes many airline-related subsidiaries. SIA Engineering Company handles maintenance, repair, and overhaul (MRO) business across nine countries, with a portfolio of 27 joint ventures, including with Boeing and Rolls-Royce. Singapore Airlines Cargo operates SIA’s freighter fleet and manages the cargo-hold capacity in SIA’s passenger aircraft. It has two subsidiaries: SilkAir operates regional flights to secondary cities, while Scoot operates as a low-cost carrier. Singapore Airlines was the launch customer for the Airbus A380 – the world’s largest passenger aircraft – as well as the Boeing 787-10 and the long-range version of the Airbus A350-900. It ranks amongst the top 15 carriers worldwide in terms of revenue passenger kilometers, and is ranked 10th in the world for international passengers carried. In February 2019, privacy concerns emerged after a passenger discovered that Singapore Airlines had installed cameras in some seat backs. Singapore Airlines said that the cameras were “not activated”, but journalists reported that malicious hackers could still potentially enable the cameras to spy on passengers

1.       Qаtаr Аіrwауѕ

Qatar Airways Company Q.C.S.C. (Arabic: القطرية‎, al-Qaṭariya), operating as Qatar Airways, is the state-owned flag carrier of Qatar. Headquartered in the Qatar Airways Tower in Doha, the airline operates a hub-and-spoke network, linking over 150 international destinations across Africa, Central Asia, Europe, Far East, South Asia, Middle East, North America, South America and Oceania from its base at Hamad International Airport, using a fleet of more than 200 aircraft. Qatar Airways Group employs more than 43,000 people. The carrier has been a member of the Oneworld alliance since October 2013, the first Gulf carrier to sign with one of the three airline alliances.

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10 Richest oil and Gas companies in the world



Kuwait Petroleum Corporation (Arabic: مؤسسة البترول الكويتية) is Kuwait’s national oil company, headquartered in Kuwait City. The activities of Kuwait Petroleum Corporation (KPC) are focused on petroleum exploration, production, petrochemicals, refining, marketing, and transportation. KPC produces about 7% of the world’s total crude oil. KPC plans are to achieve crude oil production capacities in Kuwait of 3.0 million barrels per day by 2010, 3.5 million barrels per day by 2015 and 4.0 million barrels per day by 2020. Its revenue was US$251.94 billion in 2014.

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Chevron Corporation is an American multinational energy corporation. One of the successor companies of Standard Oil, it is headquartered in San Ramon, California, and active in more than 180 countries. Chevron is engaged in every aspect of the oil, natural gas, and geothermal energy industries, including hydrocarbon exploration and production; refining, marketing and transport; chemicals manufacturing and sales; and power generation. Chevron is one of the world’s largest oil companies; as of 2017, it ranked nineteenth in the Fortune 500 list of the top US closely held and public corporations and sixteenth on the Fortune Global 500 list of the top 500 corporations worldwide. It was also one of the Seven Sisters that dominated the global petroleum industry from the mid-1940s to the 1970s.

Chevron’s downstream operations manufacture and sell products such as fuels, lubricants, additives and petrochemicals. The company’s most significant areas of operations are the west coast of North America, the U.S. Gulf Coast, Southeast Asia, South Korea, Australia and South Africa. In 2010, Chevron sold an average 3.1 million barrels per day (490×103 m3/d) of refined products like gasoline, diesel and jet fuel

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Petróleos Mexicanos, which translates to Mexican Petroleum, but is trademarked and better known as Pemex (Spanish pronunciation: [ˈpemeks]), is the Mexican state-owned petroleum company, created in 1938 by nationalization or expropriation of all private, foreign, and domestic oil companies at that time. Pemex had total assets worth $415.75 billion, and was the world’s second-largest non-publicly listed company by total market value (in December 2005), and Latin America’s second-largest enterprise by annual revenue as of 2009, surpassed only by Petrobras (the Brazilian National Oil Company). The majority of its shares are not listed publicly and are under control of the Mexican government, with the value of its publicly listed shares totaling $202 billion in 2010, representing approximately one quarter of the company’s total net worth

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Royal Dutch Shell plc (LSE: RDSA, RDSB), commonly known as Shell, is an Anglo-Dutch oil and gas company headquartered in the Netherlands and incorporated in the United Kingdom. It is one of the six oil and gas “supermajors” and the fifth-largest company in the world measured by 2018 revenues (and the largest based in Europe). Shell was first in the 2013 Fortune Global 500 list of the world’s largest companies; in that year its revenues were equivalent to 84% of the Dutch national $556 billion GDP.


Shell is vertically integrated and is active in every area of the oil and gas industry, including exploration and production, refining, transport, distribution and marketing, petrochemicals, power generation and trading. It also has renewable energy activities, including in biofuels, wind, energy-kite systems, and hydrogen. Shell has operations in over 70 countries, produces around 3.7 million barrels of oil equivalent per day and has 44,000 service stations worldwide. As of 31 December 2014, Shell had total proved reserves of 13.7 billion barrels (2.18×109 m3) of oil equivalent.[note 1] Shell Oil Company, its principal subsidiary in the United States, is one of its largest businesses. Shell holds 50% of Raízen, a joint venture with Cosan, which is the third-largest Brazil-based energy company by revenues and a major producer of ethanol.


Shell was formed in 1907 through the amalgamation of the Royal Dutch Petroleum Company of the Netherlands and the “Shell” Transport and Trading Company of the United Kingdom. Until its unification in 2005 the firm operated as a dual-listed company, whereby the British and Dutch companies maintained their legal existence but operated as a single-unit partnership for business purposes. Shell first entered the chemicals industry in 1929. In 1970 Shell acquired the mining company Billiton, which it subsequently sold in 1994 and now forms part of BHP Billiton. In recent decades gas exploration and production has become an increasingly important part of Shell’s business. Shell acquired BG Group in 2016, making it the world’s largest producer of liquefied natural gas (LNG).

Shell has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It had a market capitalisation of £185 billion at the close of trading on 30 December 2016, by far the largest of any company listed on the London Stock Exchange and among the highest of any company in the world. It has secondary listings on Euronext Amsterdam and the New York Stock Exchange. As of January 2013, Shell’s largest shareholder was Capital Research Global Investors with 9.85% ahead of BlackRock in second with 6.89%

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BP plc (formerly The British Petroleum Company plc, British Petroleum and BP Amoco plc) is a British multinational oil and gas company headquartered in London, United Kingdom. It is one of the world’s seven oil and gas “supermajors”, whose performance in 2012 made it the world’s sixth-largest oil and gas company, the sixth-largest energy company by market capitalization and the company with the world’s 12th-largest revenue (turnover).It is a vertically integrated company operating in all areas of the oil and gas industry, including exploration and production, refining, distribution and marketing, petrochemicals, power generation and trading. It also has renewable energy interests in biofuels and wind power.

As of 31 December 2017, BP had operations in 70 countries worldwide, produced around 3.6 million barrels per day (570,000 m3/d) of oil equivalent, and had total proved reserves of 18.441 billion barrels (2.9319×109 m3) of oil equivalent. The company has around 18,300 service stations worldwide. Its largest division is BP America in the United States. In Russia, BP owns a 19.75% stake in Rosneft, the world’s largest publicly traded oil and gas company by hydrocarbon reserves and production. BP has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has secondary listings on the Frankfurt Stock Exchange and the New York Stock Exchange. BP’s origins date back to the founding of the Anglo-Persian Oil Company in 1908, established as a subsidiary of Burmah Oil Company to exploit oil discoveries in Iran. In 1935, it became the Anglo-Iranian Oil Company and in 1954 British Petroleum. In 1959, the company expanded beyond the Middle East to Alaska and it was one of the first companies to strike oil in the North Sea. British Petroleum acquired majority control of Standard Oil of Ohio in 1978. Formerly majority state-owned, the British government privatised the company in stages between 1979 and 1987. British Petroleum merged with Amoco in 1998, becoming BP Amoco plc, and acquired ARCO and Burmah Castrol in 2000, becoming BP plc in 2001. From 2003 to 2013, BP was a partner in the TNK-BP joint venture in Russia. BP has been directly involved in several major environmental and safety incidents. Among them were the 2005 Texas City Refinery explosion, which caused the death of 15 workers and resulted in a record-setting OSHA fine; Britain’s largest oil spill, the wreck of Torrey Canyon in 1967; and the 2006 Prudhoe Bay oil spill, the largest oil spill on Alaska’s North Slope, which resulted in a US$25 million civil penalty, the largest per-barrel penalty at that time for an oil spill. The 2010 Deepwater Horizon oil spill, the largest accidental release of oil into marine waters in history, resulted in severe environmental, health and economic consequences, and serious legal and public relations repercussions for BP. 1.8 million US gallons (43,000 bbl; 6,800 m3) of Corexit oil dispersant were used in the cleanup response, becoming the largest application of such chemicals in US history. The company pleaded guilty to 11 counts of felony manslaughter, two misdemeanors, one felony count of lying to Congress, and agreed to pay more than $4.5 billion in fines and penalties, the largest criminal resolution in US history. On 2 July 2015, BP and five states announced an $18.7 billion settlement to be used for Clean Water Act penalties and various claims

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PetroChina Company Limited (simplified Chinese: 中国石油天然气股份有限公司; traditional Chinese: 中國石油天然氣股份有限公司; Uyghur: چوڭگو نېفتى) is a Chinese oil and gas company and is the listed arm of state-owned China National Petroleum Corporation (CNPC), headquartered in Dongcheng District, Beijing. It is China’s second biggest oil producer. Traded in Hong Kong and New York, the mainland enterprise announced its plans to issue stock in Shanghai in November 2007, and subsequently entered the constituent of SSE 50 Index.                                                                     

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Exxon Mobil Corporation, doing business as ExxonMobil, is an American multinational oil and gas corporation headquartered in Irving, Texas. It is the largest direct descendant of John D. Rockefeller’s Standard Oil Company, and was formed on November 30, 1999 by the merger of Exxon (formerly the Standard Oil Company of New Jersey) and Mobil (formerly the Standard Oil Company of New York). ExxonMobil’s primary brands are Exxon, Mobil, Esso, and ExxonMobil Chemical. The world’s second largest company by revenue, ExxonMobil from 1996 to 2017 varied from the first to sixth largest publicly traded company by market capitalization. The company was ranked ninth globally in the Forbes Global 2000 list in 2016. ExxonMobil was the tenth most profitable company in the Fortune 500 in 2017. As of 2018, the company ranked second in the Fortune 500 rankings of the largest United States corporations by total revenue. ExxonMobil is one of the largest of the world’s Big Oil companies. As of 2007, it had daily production of 3.921 million BOE (barrels of oil equivalent); but significantly smaller than a number of national companies. In 2008, this was approximately 3% of world production, which is less than several of the largest state-owned petroleum companies. When ranked by oil and gas reserves, it is 14th in the world—with less than 1% of the total. ExxonMobil’s reserves were 20 billion BOE at the end of 2016 and the 2007 rates of production were expected to last more than 14 years. With 37 oil refineries in 21 countries constituting a combined daily refining capacity of 6.3 million barrels (1,000,000 m3), ExxonMobil is the largest refiner in the world, a title that was also associated with Standard Oil since its incorporation in 1870. ExxonMobil has been criticized for its slow response to cleanup efforts after the 1989 Exxon Valdez oil spill in Alaska, widely considered to be one of the world’s worst oil spills in terms of damage to the environment. ExxonMobil has a history of lobbying for climate change denial and against the scientific consensus that global warming is caused by the burning of fossil fuels. The company has also been the target of accusations of improperly dealing with human rights issues, influence on American foreign policy, and its impact on the future of nations. 

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The National Iranian Oil Company (NIOC; Persian: شرکت ملّی نفت ایران Sherkat-e Melli-ye Naft-e Īrān), a government-owned corporation under the direction of the Ministry of Petroleum of Iran, is a national oil and natural gas producer and distributor headquartered in Tehran. It was established in 1948 and reinforced under The Consortium Agreement of 1954. NIOC ranks as the world’s second largest oil company, after Saudi Arabia’s state-owned Aramco. The NIOC is exclusively responsible for the exploration, drilling, production, distribution and export of crude oil, as well as exploration, extraction and sales of natural gas and liquefied natural gas (LNG). the NIOC exports its surplus production according to commercial considerations in the framework of the quotas determined by the Organization of Petroleum Exporting Countries (OPEC) and at the prices prevalent in the international markets. in early 2015 NIOC’s Recoverable liquid hydrocarbon reserves 156.53 billion barrels (24.886 km3) (10% of world’s total) and Recoverable gas reserves 33.79×1012 m3 (15% of world’s total). Current NIOC production capacities include over 4 million barrels (640×103 m3) of crude oil and in excess of 750 million cubic meters of natural gas per day. Iran’s overall export crude oil was valued at US$85 billion in 2010

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Public Joint Stock Company Gazprom (Russian: Публи́чное акционе́рное о́бщество «Газпром», Publichnoe Aktsionernoe Obshchestvo Gazprom, abbreviated PAO Gazprom, Russian: ПАО «Газпром», IPA: [ɡɐsˈprom]) is a large Russian company founded in 1989, which carries on the business of extraction, production, transport, and sale of natural gas. The company is majority owned by the Government of Russia, via the Federal Agency for State Property Management and Rosneftegaz [ru]. The remaining shares are listed on public stock markets of Moscow, London and Frankfurt. The Gazprom name is a portmanteau of the Russian words Gazovaya Promyshlennost (Russian: га́зовая промы́шленность – gas industry). Gazprom is in the process of moving from Moscow to Saint Petersburg, where it is constructing Europe’s tallest building for its new headquarters. Gazprom is the world’s largest oil producer, with producing oil through the largest natural gas field in the world, the Shtokman field. Gazprom was created in 1989 when the Soviet Ministry of Gas Industry was converted to a corporation, retaining its Russia-based assets. Gazprom is involved in the Russian Government’s diplomatic efforts, setting of gas prices, and access to pipelines. Gazprom’s production fields are located around the Gulf of Ob in Western Siberia. Plans have also been made to mine the Yamal Peninsula. Gazprom’s gas transport system includes 158,200 kilometres of gas trunk lines. Projects include Nord Stream and South Stream. In 2011, Gazprom produced about 513.2 billion cubic metres (18.12 trillion cubic feet) of natural gas, more than seventeen percent of global gas production. Gazprom also produced about 32.3 million tons of crude oil and nearly 12.1 million tons of gas condensate. The company has subsidiaries in industrial sectors including finance, media and aviation, and majority stakes in other companies.

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Saudi Aramco (Arabic: أرامكو السعودية ʾArāmkō al-Saʿūdiyyah), officially the Saudi Arabian Oil Company, (formerly Arabian-American Oil Company), is a Saudi Arabian national petroleum and natural gas company based in Dhahran, Saudi Arabia. It is one of the largest companies in the world by revenue, and according to accounts seen by Bloomberg News, the most profitable company in the world. Saudi Aramco has both the world’s second-largest proven crude oil reserves, at more than 270 billion barrels (4.3×1010 m3),and second-largest daily oil production. Saudi officials have backed an official figure of $2 trillion for Saudi Aramco’s value. The company’s financial data were leaked in April 2018, and according to Bloomberg’s analysts the company could be valued at $1.2 trillion, a significantly lower sum. Saudi Aramco operates the world’s largest single hydrocarbon network, the Master Gas System. Its 2013 crude oil production total was 3.4 billion barrels (540,000,000 m3), and it manages over one hundred oil and gas fields in Saudi Arabia, including 288.4 trillion standard cubic feet (scf) of natural gas reserves. Saudi Aramco operates the Ghawar Field, the world’s largest onshore oil field, and the Safaniya Field, the world’s largest offshore oil field. On 09 April 2019, Aramco has raised $12 billion of bonds. Its first international bond issue has received more than $100 billion in orders from foreign investors which breaks all records for a bond issue by an emerging market entity

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10 Ways to Market Your Small Business on a Shoestring Budget By Susan Solovic

When budgets are tight, marketing might be the first expense you look to cut.Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to start?

Email marketing is the tried and true digital marketing channel with an average return of $38 for every $1 spent. If you’re brand new to email marketing, you can try it out for free! Sign up for your free 60-day trial of Constant Contact here. Small business marketing services are just the start. Here are ten marketing strategies that can help you market your small business on a shoestring budget.

  1. Craft an elevator pitch

You should be marketing all the time — wherever you are. Therefore, you need a compelling elevator pitch.Research shows the average attention span of an adult is about six to eight seconds. That’s all the time you have to grab someone’s attention. If you successfully engage them, then you only have a little over a minute to really sell them on your product or service. Invest the time to craft a killer elevator pitch. The return on your investment will pay huge dividends in terms of creating business opportunities.

  1. Leverage your community

You don’t have to think big when it comes to your marketing efforts. Think locally. What’s going on in your community?Sponsor a Little League team or a 5k charity walk/run. Print bookmarks and leave them at the local library. Get to know your ideal customer and think about how and where they spend their time. Then search for opportunities to get in front of your customer with your marketing message.

  1. Collaborate

Put together a group of synergistic, non-competitive businesses in your area and agree to cross-promote. You can use coupons, fliers, reciprocal website links, bundled promotions or social media platforms. By collaborating with each other, you can expand your customer base because you’ll be reaching new people.

  1. Network

I’m a huge fan of networking. I don’t think there is any better way to build a business than to get out there, shake some hands, and get to know people. Networking requires a time commitment and it doesn’t provide instant gratification, but a strong network is one of the greatest assets any business person can have.

  1. Give a speech

A lot of people hate public speaking. However, there are many organizations looking for qualified, subject-matter experts who can present to their groups. Take a deep breath and volunteer. You don’t have to be a pro as long as the information you share is helpful to the audience. And the upside — the more you do it the easier it gets. Plus, it positions you as a credible authority in your field.

  1. Create buzz

I started my corporate career in the field of public relations and the business has changed significantly because of technology. Today, a small business owner can accomplish a lot without hiring a professional firm. Subscribe to Help a Reporter Out. You can respond to reporters’ queries that are looking for story ideas and resources. Some are small media opportunities, but others are major media outlets that use this service too.

  1. Ask for referrals

Don’t be shy about asking for customer referrals. The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own. Referrals make it easier to get in the door with new customers. If you aren’t asking for them, you are missing opportunities.

  1. Build relationships

It is a lot less expensive to keep a customer than it is to get a new one. That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by keeping in touch with people through email marketing. Ask customers for their email address when they visit your store or website. Then, make your communications informative, helpful and professional — something your customers will look forward to receiving.

  1. Offer coupons

Coupons are a good way for many businesses to attract new customers. Research shows that people will go out of their way to use a coupon, proving that this method is successful in expanding your customer base. Coupons can also generate return visits. For example, if you give a customer a coupon for a discount to use on future business, there’s a high probability they’ll be back.

  1. Give it away

If someone has the opportunity to experience your product or service, chances are they will want to purchase more. Don’t be afraid to give someone a free trial or a sample. In today’s economy, people are more comfortable purchasing something they have been able to experience first. These ten, inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind. It’s not always about the money you have to spend on marketing, it’s about the time and effort you put into it and above all, the relevance it has for your customers.

About the Author: Susan Solovic is THE Small Business Expert. Sign up for Susan’s Success Tips Newsletter and get your free copy of “Smart Marketing Strategies for Small Biz” ebook.

Susan Solovic is THE Small Business Expert — An award-winning entrepreneur, keynote speaker, New York Times bestselling author, media…

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Wisconsin governor says wants to renegotiate Foxconn contract

Wisconsin’s governor said on Wednesday
he wants to renegotiate the state’s contract with Foxconn
Technology Group Ltd because the Taiwanese company is
not expected to reach its job creation goals for the state.

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3D goggles may soon help surgeons see better

(Reuters Health) – In a first, heart surgeons in Poland used 3D goggles to help them see inside a patient’s chest as they opened up a narrowed heart valve, according to a report in the European Heart Journal.

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