Do you want to start a business? But before you go on finding out what product you are going to sell or find out how to reach your target market, you must first come up with your own business name. Because choosing a business name is very important as it is the first thing people will know about your company.
So how do you think of a business name? If you think it is a very easy thing to do, you would be surprised at some of the major considerations you will have to make. You can use your name, but there is that big chance that someone who carries the same name as you would come up with the same name for his business.
Therefore here are some of the best ways that you can do to help you with choosing a business name.
First of all, your should be easy to remember. Just because a name is unique it does not mean it is memorable. Often a name that has this quality is a short one. Think of Google, Amazon, Sony, Levi’s, and many more. Their names are short and therefore a lot easier to remember. People can learn about that name and then recall it with ease when they again come across that product. This is the most important thing that you would want to achieve.
You can also start with personal names, with your own to begin with. This is a lot easier than compared to thinking of a whole new name for you company. The only drawback to this is if you have a very common name like Smith, Brown, or Cruz. The same goes with first names such as John, Peter, or Abigail. For this method to work you must have a unique or seldom used name.
Another important factor is what is called as the visual element. When we encounter a word, one of the first things that we do is try to visualize that word. When we read the word ‘mountain’ we immediately think of a mountain. When we read the word ‘sweet’, we quickly think of sweet foods like ice cream, fruits, and candies. You should try to incorporate a visual element into your name so people can easily recognize what it is that you do.
Should you include your location in your business name? That is fine as long as you are sure that you will not be moving your business to another location. For example, if you started your company with a name like The Chicago Hardware Company, what do you think your new customers would think of your business if you move it to let’s say San Francisco? Probably the only difference is if you use the name of the location the same way that Seattle’s Best Coffee has done.
So there you have it. These are just a few of the important things that you should consider when choosing a business name. Be original as much as possible so that your business will be easily recognized and that you will not come across any possibilities of trademark infringement.