10 Powerful vision statements

1. “To become the world’s most loved, most flown, and most profitable airline.”

Southwest Air -Joseph Braithwaite, Governance Consulting

2. “Our vision is to create a better every-day life for many people.

IKEA – Lee Caraher, Double Forte

3. “Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)”

Nike- Barbara Farfan, The Balance

4. “To be a nerd for all your needs.”

Nerdster- Trent Silver, CEO, Nerdster

5. “A world without Alzheimer’s disease.”

Alzheimer’s Association- Fabian Geyrhalter, Principal, FINIEN

6. “To be the fastest growing, most rewarding and most transformative leadership community.”

Mandala Leaders-Nick Bradley, Founder, Mandala Leaders

7. “To be the best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.”

McDonald’s- Annette Franz, CEO, CX Journey Inc

8. Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

Patagonia- Andrew Schrage, Founder & CEO, Money Crashers

9. “To teach others to become successful.”

Anago Cleaning System-Julianna Corso Eldemire, Senior Marketing & PR Strategist, Moxē

10. “To be the place that people go to when they want to watch any TV show or movie.”

Reelgood- David Burhenne-Sanderson,CEO, Reelgood

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